Now on the Chrome Web Store

See inside any Google Business Profile

Lens shows the categories, IDs, audits, rankings and competitors behind every listing on Google Maps, right where you're looking.

Free to install. A beta licence unlocks it.

Lens panel on Google Maps showing a listing's categories, IDs and profile audit

Everything about a listing, on one panel

Open any business on Google Maps and Lens shows what Google doesn't.

All categories

The primary and every secondary category, on the listing and on every Maps search result.

Place ID and CID

Copy the place ID, CID and other IDs in one click, plus a ready-made review request link.

Profile audit

A score for categories, website, phone, hours, description, rating, reviews and claimed status.

Review audit

Owner reply rate, new reviews per month, the star breakdown and the words customers use most.

Post audit

How many updates a business posts, and when it last posted.

Teleport

See Google Maps and Search results as if you were in another town or country.

Rank grid

See where a business ranks on Maps from each point of a grid around it.

Competitors

Compare the top 20 businesses for any search, and export them to CSV.

Get started in three steps

Install Lens

Add Lens by MyReputation to Chrome from the Chrome Web Store. It's free.

Request access

Create an account here. Once we approve you, your licence key appears on your account page.

Open any listing

Sign in to Lens with your key, then open a business on Google Maps.